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Downtown Windsor streetwear shop celebrates one year of pushing gear

Thursday, November 19, 2015

 

Published by The Windsor Star | November 19, 2015
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Think there isn’t a place for a high-end streetwear retailer in downtown Windsor?

“Think again,” says Ali Ahmed, owner and CEO of Pushers Collective on Ouellette Avenue.

“We’re an international brand. We ship all over the world. We try to inspire and motivate.”

This weekend, Pushers Collective will mark its one-year anniversary of hustling urban outfits and accessories with a fashion show and after party.

More than just a clothing boutique, Pushers Collective is a veritable mini-empire under Ahmed’s leadership.

Along with carrying streetwear brands and collectors’ edition sneakers unavailable anywhere else in the region, Pushers Collective is a brand unto itself — boasting a full line of shirts, hats, letterman jackets, socks, and even skateboard decks.

“For women, our bodysuits did very well this year,” Ahmed says. “Everything we put out is limited, exclusive, and sells out right away.”

Through connections in the hip hop and sports industries, Pushers Collective gear has been worn by rap stars like Future, Big Sean, YG, and Soulja Boy, and pro athletes like Tyrone Crawford, Nick Hayden, and George Selvie of the Dallas Cowboys.

Retail is just a part of the Ahmed’s ambitions. The brand’s Ouellette Avenue location (formerly the offices of the Windsor Symphony Orchestra) has been completely renovated to include a barber shop, recording studio and print shop.

Work is already underway on an entertainment lounge and additional recording facilities. Ahmed says he also plans on developing a mentorship program for underprivileged youth next year.

Asked to explain the brand’s name, Ahmed replies: “We push boundaries. There’s a pusher in everybody. You might be an athlete, an entrepreneur, a student, a single mother. We all gotta push. Push or starve.”

Pushers Collective (487 Ouellette Ave.) celebrate its one-year anniversary with a fashion show on Saturday night. Featuring the latest streetwear by Pushers Collective, evening wear designed by Ana Stulic, and more urban gear by Detroit’s Blvk Clothing. Beats by DJ Evolution. Doors open 8 p.m., fashion show begins 9 p.m. Admission is $10, 19 and older only. See more at pusherscollective.com.