Back to list

From classroom to deli

Friday, May 01, 2015

St. Clair College students have spun their class assignment into a real-life ad campaign for Chatham Street Deli. The students designed a smart phone app, a direct-mail flyer, a sticker and T-shirt with a catchy hashtag that will be rolled out in the next two months. Melanie and Sandro Giustini (L) owners of the deli pose with students Robyn Bellaire and Victoria Larsh (R), first year advertising, marketing and communications program, students that created some of the marketing material. (DAN JANISSE/The Windsor Star)

Beatrice Fantoni
May 01, 2015 - 8:22 PM EDT
Last Updated: May 01, 2015 - 9:55 PM EDT

A classroom assignment for St. Clair College marketing students has turned into real-life advertising tools for Chatham Street Deli.

“It was great having real-world experience,” said Victoria Larsh, a student in the first-year copywriting class, who worked on a wallet-sized brochure that can be used for a direct-mail campaign. “I really enjoy design and I really enjoy management and writing. This project was right up my alley.”

In January, Matthew Daley assigned teams of students in his copywriting class to draw up proposals for an ad campaign for the deli, which opened last November downtown. The objective was to get his students to focus on the deli’s brand. He didn’t expect the project would turn into useable advertising tools, he said.

The result was 20-odd proposals — everything from public transit ads to a jingle.

[Read more.]