Digital Main Street

Digital Mains Street


The WindsorEssex Small Business Centre is proud to deliver Digital Main Street to storefront businesss across BIAs in the City of Windsor and the municipalities of Amherstburg, Essex, Kingsville, LaSalle and Tecumseh.

Digital Main Street is a program and service that helps main street businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, and our Digital Service Squad, a team of highly trained recent graduates who help main street businesses grow and manage their business through the adoption of digital tools and technology.

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. To help Ontario’s main street small businesses enhance their digital capabilities and online presence, the Ontario BIA Association (OBIAA) and the Province of Ontario have partnered on a $12 million Digital Main Street initiative over three years. The WindsorEssex Small Buisness Centre is delivering the program to a number of BIAs in Windsor and Essex County. Please contact your local BIA coordinator if your business is located within the Belle River BIA or Leamington Uptown BIA.

The Ontario Digital Main Street Initiative provides:

  • Digital Transformation Training and Grants Program: grants of up to $2,500 to help businesses strategically adopt technology and meet their digital goals.
  • Digital Service Squad Program: one-on-one assistance and digital assessments by highly trained teams that can come on-site to offer services and recommendations, including activating free and easy-to-use tools. Contact us to request a digital service squad member visit your business!
  • Access to Support: access to basic digital services, including lists of vendors that can identify technologies and tools businesses need to be digitally ready, assessments, articles, best practices, etc.
  • Digital Training (online): free digital skills webinars and workshops covering a variety of topics (e-commerce, social media, website development and SEO) to help promote your business online.

Learn more at

Digital Main Street supporters


Contact our Digital Service Squad!

Be Part of Digital Main Street

Main Street Businesses


Complete your free Digital Assessment to access custom recommendations and connections to trusted digital providers that can help you grow and meet your business goals.



Digital Vendors


Complete your free vendor listing and get connected to main street businesses.